Seems funny to talk about finding motivated sellers when there’s nothing but sellers everywhere you look, doesn’t it? I always teach that every seller with a sign out front or an ad in the paper is motivated…that’s why they are making efforts to sell.

It’s their LEVEL of motivation that makes the difference for us investors.

That’s why as investors, there’s got to be more to the seller’s story than just simply relocating. There’s usually a pain involved. It’s that pain that motivates the seller to reduce their asking price in order to alleviate or remove the pain. That’s why investors are always marketing to homeowners involved in some type of “distress” situation regarding their real property. Only a few of these distress situations are public record, so direct mailing campaigns can be used to target these homeowners in hopes that they prefer to sell their home rather than try to keep it.